The Role of Demographics in Green Purchase Intentions

Evidence From Jordan, the United Arab Emirates, and the Kingdom of Saudi Arabia

Abstract

This study investigates the role that demographic factors (country of origin, age, gender, and education) play in green purchase intentions (GPIs) among consumers in Jordan, the United Arab Emirates, and the Kingdom of Saudi Arabia (KSA). It is based on primary, quantitative, cross-sectional data collected using the questionnaire. The final sample included 680 consumers from the three countries. Hypotheses are tested using the independent samples t-test and one-way ANOVA. Results of the study show that age, gender, and education are not significant differentiators in GPI, while partial support was found regarding the role of country of origin. The study points out the relevance of GPIs and indicates the theoretical and practical implications. It enriches the scarce literature on green consumer behavior in the Middle East region and presents future research suggestions for its further development.